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In that review, too, Finkel and his co-authors suggested that the best thing about online dating is that it widens your pool of prospective mates. In a 2015 New York Times op-ed, Finkel shared another reason why Tinder and similar services may be the best option for singles.

Finkel wrote: "[S]uperficiality is actually Tinder's greatest asset.

For example, many dating services ask people what they want in a partner and use their answers to find matches.

But research suggests that most of us are wrong about what we want in a partner — the qualities that appeal to us on paper may not be appealing IRL.

(Other psychologists say we can wind up making worse decisions in general when we've got too many options.) Mandy Ginsberg, the CEO of Match Group North America, who oversees Match, Plenty of Fish, and OKCupid, alluded to something similar when she said online dating isn't a panacea.

She previously told Business Insider that she still hears about "ability to have chemistry, or someone not being sure about their intent, or going out on endless first dates and nothing ever clicking." The funny-but-sad thing about online dating is that, while it gives you more options and presumably boosts your chances of meeting someone, you may worse off than that guy or girl living in 1975.

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Here's Finkel: "These companies don't claim that they're going to give you your soulmate, and they don't claim that you can tell who's compatible with you from a profile.And all of that begins with a quick and dirty assessment of rapport and chemistry that occurs when people first meet face to face." To be sure, Finkel acknowledges downsides to having so many date options.In the 2012 review, Finkel and his colleagues used the term "choice overload" to describe what happens when people wind up making worse romantic choices when they've got more of a selection."For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.Ask somebody, 'What does it feel like to not have any realistic possibility of meeting somebody that you could potentially go on a date with? Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management; he's also the author of "The All-or-Nothing Marriage." Finkel and his colleagues have been studying online dating for years.

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